digital marketing

Engage Your Customers with Real-Time Marketing Tactics

Improving customer engagement is important for marketers. In particular, the ability to use real-time marketing tactics to connect with them. One survey found that 40% of marketers believe the ability to segment customer in real-time would offer the greatest ROI to their business. Implementing real-time experiences can improve customer service, add relevance through personalization, or …

The Impact of Virtual Events on B2B Marketing

It’s safe to say that by this time, almost everyone has participated in a virtual event, either as hosts, exhibitors or as speakers in a webinar session. Although virtual events started out as a fad with corporate giants like IBM and X setting the trend, technical challenges like low bandwidth, clunky interfaces, and slow navigation …