Marketing Strategy

Engage Your Customers with Real-Time Marketing Tactics

Improving customer engagement is important for marketers. In particular, the ability to use real-time marketing tactics to connect with them. One survey found that 40% of marketers believe the ability to segment customer in real-time would offer the greatest ROI to their business. Implementing real-time experiences can improve customer service, add relevance through personalization, or …

5 Critically Important Tips for Streamlining Client Onboarding

The client onboarding process is something that every B2B company has to deal with, yet very few perfect. If you want to remain competitive in both the short-term and long-run, you must find a way to streamline onboarding without compromising the experience for your clients. Processes Produce Results There’s an old saying that goes something …

The Impact of Virtual Events on B2B Marketing

It’s safe to say that by this time, almost everyone has participated in a virtual event, either as hosts, exhibitors or as speakers in a webinar session. Although virtual events started out as a fad with corporate giants like IBM and X setting the trend, technical challenges like low bandwidth, clunky interfaces, and slow navigation …