I Love a Parade, but Not This One

Traveling this week in California and Texas, I was struck again by how every political discussion is about Donald Trump. People who used to bring up state races—“We’ve got a hot election for governor going on here”—rarely mention them, and immediately revert to the national. Like no other president in my lifetime, he obsesses the …

Who Is Christopher Steele?

Feb. 8, 2018 7:15 p.m. ET America has been inundated by the words dossier, memo, collusion, FISA, Carter Page. They all come back to the actions of one man: Christopher Steele. Which is why the only news that matters this week is that the former British spy’s credibility has been dismantled. To the extent the …

Twitter Marketing: 7 Surprising Tips that Actually Work

While Facebook steals the limelight in every social media marketing discussion, Twitter remains the best social platform for real time engagement. It also has the ideal state of affairs for brands to propagate word of mouth or advocacy, with 49% users actively talking about brands and businesses. Twitter’s potential as a marketing channel maybe clear, …